Fast rising music act, RiTcH, sets out to make waves in his new song “Emotional.”
British singer and songwriter, RiTcH, is an exciting new artiste on the music scene, ready to captivate all audiences with his fourth ever single, “Emotional.” With RiTcH’s incredible talent, the emerging act loves to build immersive worlds around his releases, and “Emotional” is no exception. Drawing inspiration from the well rounded creative, Tyler, The Creator, RiTcH has created a sensational musical experience, combining the familiar Gen Z technology and undiluted raw emotion. His brand new musical offering will take listeners through the madness of a romantic and hot pursuit that could go either way, but despite the obvious rollercoaster of feelings, RiTcH clearly seems to enjoy the ride.
The fresh record, “Emotional,” not only gives us a look at his exceptional musical abilities as a singer and songwriter, but also serves as a platform for creative self-expression. His lyricism is second to none, and it’s quite clear that he’s gifted at this aspect of his artistry. The rhythmic verses on “Emotional” highlight just how good his penmanship is, with the gifted music star sounding like a sure throwback to the early days of the one and only Ed Sheeran. RiTcH’s innate ability to easily come off as a rapper and singer at the same time, is a quality he shares with Sheeran, and it’s one that will surely take him to new heights in due time.
Accompanying the release, is a music video which, in RiTcH’s usual fashion, digs deep into the entire concept of the song and features Augmented Reality (AR) face filters, hiding his true emotions. A “clown” face filter is used to take center stage, representing RiTcH’s playful audacity in entertaining this relationship. By further empowering fans and listeners to utilize the AR face filters within their own videos, RiTcH is fostering a sense of community and shared emotional experiences among his dedicated fanbase. “Emotional” is out now on all streaming platforms.
We caught up with RiTcH before a live performance, and he gave us the entire scoop on his new single, “Emotional.” Watch it all below!
Listen to Emotional: https://bit.ly/4dYBk3V
Follow RiTcH on IG & Twitter (X): @sonofaritch